DataCops vs Heap
Replace Heap with first-party analytics that captures what Heap's script can't reach.
Heap's retroactive capture is only as good as the events its script receives — and ad blockers remove those for 40–60% of B2B sessions before Heap ever loads. DataCops captures everything first-party from your own subdomain, resolves identity server-side, and routes verified conversions to your ad platforms.
Start FreeWhy first-party wins - feature by feature
DataCops doesn't just replace a tracker. It eliminates the three root causes of missing data - blocking, cookie limits, and consent gates - all from a single install.
One platform that captures, verifies, and activates - instead of patching three tools together.
Heap retroactively analyzes everything except the users who blocked it.
Heap's retroactive event capture is one of the most powerful ideas in product analytics. But it has a structural dependency: the Heap script must load. Users who block it don't appear in Heap at all - and those users can't be retroactively recovered.
What disappears before Heap can capture it
Heap loads from heapanalytics.com - blocked by most major ad blockers. Product and marketing teams using Heap on high-value B2B traffic often discover a 40–60% session gap when running a parallel first-party tracker for the first time. The retroactive analysis Heap is famous for only works on events it received.
Heap's identity resolution relies on cookied sessions. Safari ITP degrades cookie persistence to 7 days (or 24 hours for script-set cookies). Heap's cross-session user stitching breaks for Safari users, fragmenting returning users into separate anonymous profiles and undercounting engagement.
Heap has no native integration with ad-platform Conversion APIs. Conversion events that Heap records - account creation, subscription, checkout - stay in Heap. They don't flow to Meta or Google to optimize your campaigns, leaving ad-platform optimization running on pixel-based signals that lose the same users.
Replace Heap with complete first-party analytics
DataCops captures interaction data from your own subdomain — no heapanalytics.com domain ever loads in the browser. Users with uBlock Origin, Brave, or corporate network filters start appearing in your analytics for the first time, filling the 40–60% gap Heap couldn't reach.
Identity is resolved server-side from email, device fingerprint, and session data — so user profiles stay coherent across devices and Safari cookie resets. The same iPhone user who returns after a cookie reset is still one person in your analytics.
DataCops routes verified conversions server-side to Meta CAPI, Google CAPI, and HubSpot — the ad-platform layer Heap doesn't have. One install replaces Heap, your pixel stack, and your CMP.
Switching is seamless
One script tag, one CNAME, and you're live in under 30 minutes.
Add the Tracking Script and Validate
Paste this into your website's <head> tag:
<script src="https://datacops.yourdomain.com/core.js"></script>Point Your DNS to DataCops
Add one CNAME record:
Live in 5-30 minutes. Complete data capture begins automatically.
Integration
Our Script almost works flawlessly with any website framework to collect analytics data in a more accurate manner!
FAQ
Because your current tool is measuring a fraction of your actual traffic. Ad blockers, ITP, and consent dropoff silently remove 30–60% of sessions before they ever reach GA4, Mixpanel, Amplitude, or PostHog. DataCops runs on your own subdomain, captures the full picture, and feeds clean events to your existing stack - so you don't replace your BI layer, you just give it real data.
