Will my existing dashboards and reports still work?

Yes. DataCops mirrors schemas so your existing GA4 / Mixpanel / Amplitude dashboards keep working. You can route the clean events into the same destinations you use today, or migrate at your own pace. Most teams run in parallel for 2–4 weeks to validate.

Is DataCops a full GA4 replacement or an augment?

Primarily an augment - DataCops is the first-party capture layer that feeds your existing analytics tools complete, bot-filtered events. Most teams keep GA4, Mixpanel, or Amplitude for reporting and just give them better input data. If you want to run DataCops standalone for its own real-time dashboard, that is possible too - but it is not a requirement.

How much data do I lose today with my current tool?

Most teams see a 30–50% uplift in tracked sessions and conversions within the first week of running DataCops in parallel. The loss comes from ad blockers (25–40%), ITP cookie expiry (10–20%), and consent-banner dropoff (5–15%) - and they compound.

Can DataCops do session replay like Heap or PostHog?

Session replay is on the roadmap, with privacy-first redaction. For now, DataCops covers event capture, identity resolution, funnels, cohorts, and ad-platform CAPI - the pieces most directly tied to revenue. If you rely heavily on replay, run it alongside DataCops for now.

How does pricing compare to analytics tools I use today?

DataCops is typically 30–60% cheaper than GA4 360, Mixpanel, Amplitude, or Heap at equivalent volume - and that's before counting what you save by canceling your separate CAPI, consent, and fraud tools. Share your current bills and sales will map tier-for-tier in a 10-minute call.

How long does setup take?

Under 30 minutes: script tag, CNAME record, done. DataCops starts capturing immediately and forwards events to your existing analytics tool - no migration, no cutover, no parallel validation period needed.

Do I need to replace my current analytics tool?

No. DataCops runs beneath your existing tool as the first-party capture layer. GA4, Mixpanel, Amplitude, and PostHog keep working - they just start receiving complete, bot-filtered events from your own subdomain instead of the leaky client-side SDK. No code changes to your analytics setup.

Does DataCops integrate with my warehouse and BI stack?

Yes. Native connectors for Snowflake, BigQuery, Redshift, and Databricks, plus streaming webhooks and a REST API. Your dbt models, Looker dashboards, and Metabase queries keep working - just pointed at cleaner source data.

DataCops vs Heap

Complete autocapture for Heap - including the sessions it's blocked from seeing.

Heap's autocapture only works on events its script can reach. DataCops captures first-party from your own subdomain and forwards a complete session stream into Heap via API - all the autocapture value, without the ad blocker blind spots.

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40–60%of conversions lost to ad blockers in legacy tools

< 30 minto go live with DataCops - one script, one CNAME

9–10event match quality on Meta & Google after switch

Why first-party wins - feature by feature

DataCops doesn't just replace a tracker. It eliminates the three root causes of missing data - blocking, cookie limits, and consent gates - all from a single install.

Feature

Heap

Notes

Retroactive Autocapture

HeapGenuine strength - define events after the fact

DataCopsAutocapture + server-side enrichment from day one

Heap's retroactive event definition is a genuine competitive advantage. DataCops also autocaptures everything first-party, so you get the same retroactive capability - plus first-party coverage Heap can't provide.

Ad Blocker Coverage

Heapheapanalytics.com blocked on 40–60% of B2B sessions

DataCopsFirst-party - zero block-list exposure

Heap's retroactive analysis only works on events it received. The sessions product managers most want to understand - from technically savvy users - are the ones most likely to be missing entirely.

Per-Session Billing

HeapPer-session pricing - cost scales with traffic

DataCopsFlat monthly - no per-session charges

Heap's pricing model is based on monthly sessions. A traffic spike from a Product Hunt launch or a seasonal campaign can generate unexpected overages mid-billing period.

CAPI Integration

HeapNo ad-platform CAPI - analytics only

DataCopsMeta, Google, TikTok, LinkedIn CAPI built-in

Heap records conversion events but has no mechanism to route them to Meta or Google for optimization. Heap users still run pixel-based CAPI alongside their analytics - a separate, leaky system.

Safari ITP - Cross-Session Identity

HeapCookie-based user stitching breaks on ITP Safari

DataCopsServer-side identity survives ITP and cookie clears

Heap's cross-session user stitching depends on persistent cookies. ITP degrades this on Safari, fragmenting returning users into multiple anonymous profiles and making retention analysis unreliable for iOS traffic.

Consent Management

HeapNo CMP - third-party tool required

DataCopsTCF 2.2 certified CMP included

Heap has no consent management capability. EU teams must add a separate CMP and wire it to prevent Heap from firing before consent - adding integration complexity and a known gap in consent enforcement.

Fraud & Bot Filtering

HeapNo real-time fraud scoring

DataCopsReal-time fingerprint + behavioral scoring

Heap's autocapture is thorough but indiscriminate - it captures bot interactions as faithfully as human ones. Bot-inflated funnels and fake signups distort Heap's retroactive analysis.

Session Capture on Consent Reject

HeapCompletely blind - no data without consent

DataCopsNon-identifiable session collected by default

Heap fires nothing when consent is denied. DataCops collects cookieless, non-identifiable session data under legitimate interest - giving you traffic visibility even for users who reject.

Meta Event Match Quality

HeapNo CAPI - Meta pixel only, EMQ typically 4–6

DataCopsEMQ 9–10 via server-side identity enrichment

Without CAPI, conversion events that Heap records never improve Meta's event match quality. DataCops sends those same conversion events to Meta via CAPI with full identity parameters - maximizing match quality.

Server-Side Architecture

HeapClient-side autocapture - requires heapanalytics.com script to load

DataCopsServer-side capture layer - script served from your subdomain

Heap's entire product depends on its client-side script loading. DataCops operates at the server level on your own domain - removing the single point of failure that blocks Heap's retroactive capture from working.

One platform that captures, verifies, and activates - instead of patching three tools together.

The Heap Blind Spot

Heap retroactively analyzes everything except the users who blocked it.

Heap's retroactive event capture is one of the most powerful ideas in product analytics. But it has a structural dependency: the Heap script must load. Users who block it don't appear in Heap at all - and those users can't be retroactively recovered.

What disappears before Heap can capture it

Heap loads from heapanalytics.com - blocked by most major ad blockers. Product and marketing teams using Heap on high-value B2B traffic often discover a 40–60% session gap when running a parallel first-party tracker for the first time. The retroactive analysis Heap is famous for only works on events it received.

Heap's identity resolution relies on cookied sessions. Safari ITP degrades cookie persistence to 7 days (or 24 hours for script-set cookies). Heap's cross-session user stitching breaks for Safari users, fragmenting returning users into separate anonymous profiles and undercounting engagement.

Heap has no native integration with ad-platform Conversion APIs. Conversion events that Heap records - account creation, subscription, checkout - stay in Heap. They don't flow to Meta or Google to optimize your campaigns, leaving ad-platform optimization running on pixel-based signals that lose the same users.

DataCops as the capture layer for Heap

Heap's autocapture is powerful but only works when the Heap script loads. On browsers with uBlock Origin, Brave, or corporate network filters, Heap sees nothing. DataCops captures the same interaction data first-party from your subdomain and relays it into Heap - retroactive capture covers users Heap never reached.

Heap's identity resolution depends on client-side cookies. ITP resets these on Safari, fragmenting iOS user journeys into disconnected sessions. DataCops resolves identity server-side with email, phone, and device fingerprint before forwarding to Heap - the same iPhone user who returns after a cookie reset is still one person.

Heap has no server-side CAPI or fraud filtering. DataCops adds both alongside Heap: bot sessions are filtered before they reach Heap's usage analytics, and verified conversions route to Meta CAPI and Google CAPI in the same pipeline.

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Switching is seamless

One script tag, one CNAME, and you're live in under 30 minutes.

Step 1

code

Add the Tracking Script and Validate

Paste this into your website's <head> tag:

<script src="https://datacops.yourdomain.com/core.js"></script>

Step 2

dns

Point Your DNS to DataCops

Add one CNAME record:

Host

datacops

Value/Data

cdn.yourdomain.com

Live in 5-30 minutes. Complete data capture begins automatically.

See it in action

Integration

Our Script almost works flawlessly with any website framework to collect analytics data in a more accurate manner!

FAQ

Because your current tool is measuring a fraction of your actual traffic. Ad blockers, ITP, and consent dropoff silently remove 30–60% of sessions before they ever reach GA4, Mixpanel, Amplitude, or PostHog. DataCops runs on your own subdomain, captures the full picture, and feeds clean events to your existing stack - so you don't replace your BI layer, you just give it real data.

DataCops vs Heap

Complete autocapture for Heap - including the sessions it's blocked from seeing.

Why first-party wins - feature by feature

Heap retroactively analyzes everything except the users who blocked it.