Meta and Google only see part of your pipeline: a form, a booking, a checkout the browser didn't block. The money happens after. The patient who showed up. The deal that closed. The invoice that got paid. The customer who came back and ordered again. DataCops sends every stage back to your ads from the server, with the original click and the real value, so they stop chasing cheap leads and start finding buyers. Your team keeps working in the CRM and the store as today. No webhooks. No workflows. Nothing to wire.
Server-side Google Tag Manager
Other Server-side Tag Manager
DataCops Nocode Server-side Tag Manager
Every conversion, online and offline, checked before your ads learn from it
Trusted by agencies and brands running paid media
From the ad click to the closed deal, and back to your ads. Every feature on this page is one of these steps.
One script on your own domain keeps the ad click and every form, signup and checkout. Safari and ad blockers do not lose them.
Every visit is checked for bots, VPNs and datacenter traffic. Switch on Real people only and flagged visits never reach your ads.
When a lead books, shows up, buys or qualifies in HighLevel, HubSpot or your CRM, DataCops matches it by email or phone to the original ad click.
One clean conversion goes server-side to Meta, Google Ads, TikTok and more, counted once.
Every event is logged with where it went and why: sent, held or skipped.
Upload the customers and offline sales you already have, so your ads learn from real buyers first.
PixelCops on yourstore.com
capturing click IDs, watching for real events
One script, the same one already on your site. No second tag, no separate install. PixelCops finds your forms and buttons, captures every click ID on arrival, and turns a real form submit into a tracked conversion, the way Meta Pixel works, except it's yours and it runs first-party.
DataCops reads those stages and sends each one to Meta and Google with the ad click attached. Verified contacts flow back into the CRM the same way. One connection, both directions.
Explore all integrations
The sale happens later, in your CRM, on a call or in the clinic. Pick yours to see the full setup.
Install HighLevel once for your agency, then pick the client sub-accounts to connect. Booked, showed, won and paid go back to each client's ads with the ad click attached.
Meta restricts your events. Health mode still sends the booking and the sale, with nothing sensitive attached.
Every signup and trial is checked first, then the HubSpot stage that means a real opportunity goes back to your ads.
Form fills are cheap, sales are not. Fake leads are caught first, then the booked job and the closed sale go back to your ads.
One dental booking
health mode on
The four struck out never leave your site.
Meta restricts health ads, and what gets an account restricted is usually the data itself. A browser pixel sends the page link and the form answers straight from the visitor and cannot take them back. Health mode sends a short approved list and blocks the rest.
Any health or wellness business that advertises, from clinics that book appointments to online brands that sell care products.
Semaglutide and tirzepatide programmes close after a consultation, so the sale never reaches Meta from a form.
Every booking counted, without a treatment page ever reaching an ad platform.
Consultations and treatments that happen in the clinic, not just the form fill.
The completed consultation or the filled prescription, with no condition attached.
Keep sensitive services out of your ad data while still measuring results.
A long consideration cycle closes in the clinic, so the ad platform needs the later stage, not the enquiry.
Measure admissions without a condition or a programme name ever leaving your site.
One of the most flagged categories. Measure every sale with nothing sensitive attached.
Acne, redness or rough skin products, every order counted without the condition in your ad data.
Serums and scalp care for hair loss read as treatment. Purchases still reach Meta, the product names do not.
Sleep, stress, gut and mood supplements count every order without the claim in the page link or the event.
Turn on health mode for each clinic you manage, all from one agency login.
Safari kills cookies in 7 days and ad blockers delete the rest. DataCops sets one first-party, server-side cookie that lasts 400 days, so a sale that closes weeks later still finds the ad click that started it.
Meta Matched 
Google Matched Klaviyo Matched Recovered conversions, higher Event Match Quality, and retargeting audiences that don't decay.
Traffic Visibility
First-Party Script
Blockers and ITP cut your sessions
One first-party script drops into any platform, Shopify, WordPress, Webflow, or your own code, and starts collecting clean, server-side events in about five minutes.
Explore all integrations
One Cloudflare Worker on your own domain. No dev sprint, no ongoing maintenance, and it works with Cloudflare's own bot protection instead of replacing it. Web and offline conversions leave from your server, not a browser pixel.
Deploy a Worker on your Cloudflare account, we give you the code, you paste it in. No container to host, no developer or engineer needed. Your data runs server-side on your own domain, past ad blockers and ITP.
A quick video walks you through it step by step, as easy as adding a pixel.
Cloudflare Worker
yourstore.com/collect
addEventListener('fetch', event => {
// first-party on your domain
})
Endpoint
yourstore.com/collectDeploy time
4:51Status
Deployed on your CNAMECloudflare's Bot Fight Mode catches the obvious bots at the edge. DataCops sits behind it as a second layer, watching for bots that behave human enough to get through. When we confirm one, we send the IP back to Cloudflare blocked at the network level.
Incoming request
185.220.101.47 · just now
Layer 1 · Bot Fight Mode
Passed, looks humanLayer 2 · DataCops
Automation caughtAction
IP → CloudflareFeed-back
network level blockVerdict
Blocked at the edge
“15 minutes to get server-side tracking live. After 3 days failing with another app and a DIY server-side Google Tag Manager, that alone sold me. Then support jumped on a Google Meet with me on a Sunday afternoon to finish the job. Nothing else comes close.”
SignupCops
[email protected], one visitor, start to finish
Ad click
fbclid=IwZX… landed
Session waits
click ID held, no email yet
Sign in with Google
no form submit for a pixel to catch
identifyUser(email, { name, phone })
joins the click ID to the account
Sent to Meta CAPI
waiting on the join above
When a visitor signs in with Google there is no form submit for the pixel to catch, so the click ID and the conversion never reach your CAPI. SignupCops captures the signup from your login system and sends it, with the ad click that earned it.
Keep your auth. Add one call after signup and sign-in, and every account arrives with its ad click and its account age. Nothing to replace, no passwords through us.
Supabase
Firebase
Clerk
Auth0
Better Auth
Amazon Cognito
Okta
KeycloakGoogle sign-inYour own backendEvery click Google charged you for from a bot we caught, packaged as evidence, ready to submit for a refund. Switch on Real people only, and those bots never reach your ads either.
Every Google Ads click we flag as fraud gets its click ID, IP, timestamp, and campaign attached automatically. Filter by date range, export as CSV, in the format Google's review team asks for.
Fraud clicks, last 30 days
Google Ads · click quality evidence
+ 125 more rows
campaign · timestamp · reasonDownload the export and attach it to Google's Click Quality Form. Google reviews every case and decides the refund, we give you the evidence in the shape they need to move fast.
Evidence export
Jul 6 to Aug 5
File
fraud-clicks-report.csvFormat
Click Quality FormNext stop
Google Click Quality FormReady to download
Export readyA new campaign starts knowing nothing, and your first budget pays for it to learn. Ads Warmup sends the customers you already have to every ad platform first, so the campaign starts out knowing who buys. Past offline sales count too: upload last month's bookings and closed deals on day one.
MetaGoogle Ads
TikTok
X
Reddit
Pinterest
Microsoft Adssoon
LinkedInEmail alone is enough to start. Each extra real detail lifts the match score, and you see the score for every person before you send.
One verified conversion is delivered server-side to every ad platform you run, matched properly and counted once, so your campaigns optimise on real buyers.
See how delivery worksAdd tracking script One snippet in your <head>. Works with any platform.
Point a subdomain to DataCops One DNS record. Makes tracking first-party.
Connect ad accounts and your CRM. One-click OAuth, and HighLevel and HubSpot connect directly. Clean data starts flowing.
Offline conversion tracking sends the sales that happen after the click back to your ad platforms: a booked appointment, a deal won in your CRM, an invoice paid. Each sale is matched to the ad click that started it, so Meta, Google Ads and TikTok learn from people who actually bought, not from cheap form fills. DataCops does this server-side, and HighLevel and HubSpot connect with no webhooks, workflows or code.
Live traffic quality
Visits · last 24h
Without filtering, 26.5% of your reported traffic is bot noise inflating dashboards and draining ad spend.
Make confident, data-driven decisions with
actionable ad spend insights.
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